A £12m deal announced today and operational from September 1 will see the Keepmoat Stadium become the country’s first spotless stadium – bringing huge benefits to sports fans and visitors.
The deal between Doncaster Rovers and Spotless International Services, part of the Spotless Group, will see Spotless offering a fully integrated service for cleaning, catering and waste management at the Keepmoat Stadium for the next ten years.
Rovers Chief Executive Gavin Baldwin said: “Taking over the management of the Keepmoat Stadium was a huge step for the club and we are now in a position to rectify issues our fans have raised with us over the past five years.
“We a delighted to be working with Spotless who are an extremely professional organisation and have already started to show us and our fans the difference they can make to the stadium.”
Spotless will revitalise the catering offer and add cleaning and waste management in order to make the Keepmoat a showcase for their vision of a fully integrated service.
Spotless Director of Food Services, Phil Batty commented, “It is a great credit to Doncaster that they shared our belief in an integrated service package that will provide synergies and efficiencies for the club and stadium for many years. The benefits for the club go far beyond the cost savings that they will inevitably make, the real benefit is providing Doncaster with a single service solution eliminating the disconnect between different service providers, it is one manager, one workforce, one culture, one point of contact, and one contract. It is true partnership”
The deal will see Spotless make considerable investment over the course of the contract in upgrading the retail outlets and the hospitality areas throughout the stadium. Spotless will bring a fresh, dynamic outlook to food delivery, tailoring their offer to meet the requirements of Doncaster Rovers whether it be on match days, for conference and events business, or other activities that are hosted at Keepmoat.
“We are really excited about our partnership with Spotless. Their enthusiasm for an integrated service was so compelling that we are delighted to be the first “Spotless Stadium” in the UK,” added Gavin.