Doncaster Rovers FC is toasting a new partnership as Singha Beer is set to become the club’s official International Beer Partner.
The beer, which is the flagship product of the Boon Rawd Brewery Company, will make its Rovers debut on the concourses at the Keepmoat Stadium for the game against Forest in a deal that runs until the end of the current season initially.
Founded in 1933, the full-bodied, 100 per cent barley malt beer is Thailand’s oldest and most respected lager. A global partner with the likes of Manchester United and Chelsea, Singha has built up a reputation as one of the world’s finest quality lagers, and has a global presence in over 50 countries.
Andrew Whitham, Head of Commercial at Doncaster Rovers FC said: “We are delighted to announce our partnership with Singha Beer.
“We are always looking to give our supporters a wide range of beverage options on matchdays and I am sure they will be looking forward to their first taste of Singha Beer at the Keepmoat.
“It is a great coup for Doncaster Rovers to be working with such a prestigious and international brand as Singha and I am confident that our partnership with be very successful.”
The partnership was brokered by SPORTFIVE, the UK’s leading football rights marketing company and part of the global Lagardere Unlimited sports and entertainment group.