Club working hard to improve matchday offerings.Further to our recent communication regarding ‘Serving up improvement’ around the concourses and eateries at Keepmoat Stadium, Doncaster Rovers and stadium caterers Centerplate were pleased with the initial progress made at last nights cup game. Further consultation took place during the game along side a lengthy analysis post game by reviewing of the CCTV footage.
The partnership are already looking to implement further improvements ahead of the next home fixture on Wednesday night when Doncaster Rovers entertain Southend.
Dean Stones, Head of Catering at Centreplate, said: “We had a significantly increased staff force in place for the Leeds fixture and it is our intentions to retain these staffing levels throughout the season. Whilst I appreciate peak waiting times are slightly higher than we would wish, it is important to stress that having all kiosks open do allow for a much better flow.
"The next steps on improving the overall experience need to focus on how we work with the consumers to raise awareness of all sales points and the purchase options which should reduce the broad range of waiting times people are currently experiencing. I personally will be working with the stadium team to ensure we provide as much live communication as possible. This could be a simple as notifying people queues at the other end of the concourse are half the anticipated wait time from where they are currently queuing.
“For the Southend United game ALL Kiosks will be open with the anticipated longest wait times being at Kiosk 5 in the South Stand. Kiosk 7 will offer the same products and the queues are expected to be much shorter. In the West Stand Kiosks 10 & 11 should have the shortest wait times, however important to note draught is available on kiosk 11 and chips on kiosk 10. The East Stand is currently under review and hopefully after the Southend fixture we will have further reliable data in order to be able to provide a better level of detail in regards to our strategy aligned to average serving wait times.”