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Club News

DRFC: A Family Club

16 December 2015

Rovers receive first of two Football League reports on Family Excellence.

Doncaster Rovers recently received our report from the Football League’s first (of two) family visits for the 2015/16 season.

Visits are made by real families who report back on their actual experiences at the club from the first visit to the website, buying a ticket, mascot interaction, things to do, the matchday magazine, catering and how valued they were made to feel by the club.

The reports are aimed at helping clubs achieve excellence for the work that they are doing to attract, and to also retain families.
The two reports are then submitted to the Football League who then judge whether a club achieves “Family Excellence” accreditation.

Doncaster Rovers have achieved this award for all of the eight years it has been running and are one of only six clubs to do so.
Marketing and Communications Manager Ryan Murrant said: “When we achieved the award in May for the eighth consecutive year we recognised the benchmark across the Football League was significantly higher than in previous years.

“As a result we then set out to up our game completely and to take this club to the next stage of family engagement. I felt we had to otherwise I do believe a ninth award would have been a tough ask.

“We sat down and formed a strategy that would mean that our family area and the family experience was the best it ever has been, and is I believe, one of the best in the Football League.

“That plan included developing more activities on matchdays, improved family guides, food to be delivered by Donny Dog at half time (Donny’s Deli), one hour of family engagement with Donny Dog before kick off, improved website links and developing a protocol in the ticket office to recognise first time fans.

“After this first report, which is the best the club has ever had, we are delighted with the progress we have made and I thank everyone at the club for their efforts and our supporters for engaging with us. The next step for us is to achieve an even better second report before the season ends and aim towards League One Family Club of the Year status.”
The summary of the first Football League report is attached HERE.

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