Club Doncaster has secured a two-year extension to its partnership with a major international isotonic drinks brand.
After more than three years working with the club, iPro Sport has signed a new agreement that will see the company act as the preferred hydration drink of Club Doncaster until the summer of 2019.
Andrew Whitham, head of commercial at Club Doncaster, said the strength of the Club Doncaster offering was key to this partnership.
He said: “Our relationship with iPro Sport has been a very fruitful one, as we have worked to help them build their national brand identity since 2014. Their involvement with us sees them not only provide isotonic drinks for the Doncaster Rovers first team squad, but also Doncaster Rugby League, with additional point of sale in the Club Doncaster Academy.
“We have certainly seen the Club Doncaster concept bring considerable interest from commercial partners, and the iPro Sport agreement is further evidence of that.”
In recent years iPro Sport has really grown within its marketplace, and has similar deals with clubs within the Championship and on the international stage as the official sports drink partner of FIFA World Cup qualifying side the Republic of Ireland.
Sophie Christy, commercial director at iPro Sport, said the company were looking forward to seeing the partnership develop even further over the next two years.
Commenting on the fast-growing success of iPro Sport in all sporting arenas and the role the product plays in helping athletes maintain optimum levels of hydration to aid peak performance, she said: “Hydration underpins our brand positioningand we are fully committed to providing all players of all ages with a naturally sweetened sport drink that delivers fast re-hydration. We are absolutely delighted to be chosen as the official hydration drinks partner of Club Doncaster at an exciting time in the organisation’s growth and development.”
iPro Sport is Informed Sport, halal certified, trusted by the British Army and the only hydration sports drink naturally sweetened with Stevia containing no artificial flavours or colours.