Rovers player Matty Blair and former Rovers forward Billy Sharp are among those who have praised the EFL's charity partnership with Mind, which runs for the 2018/19 and 2019/20 seasons.
To mark the start of the EFL and Mind's two-year charity partnership, the 2018-19 EFL season will see, for the first time in English football, a new lettering design which incorporates the charity's logo into the player name on the back of every EFL shirt across all 72 clubs in the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.
Watch the full interview carried out by the Rovers media team which was used in the EFL's promotional video to launch the campaign.