Rovers player Matty Blair and former Rovers forward Billy Sharp are among those who have praised the EFL's charity partnership with Mind, which runs for the 2018/19 and 2019/20 seasons.
To mark the start of the EFL and Mind's two-year charity partnership, the 2018-19 EFL season will see, for the first time in English football, a new lettering design which incorporates the charity's logo into the player name on the back of every EFL shirt across all 72 clubs in the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.
The squiggle part of Mind's logo will be joined into the first letter of the player name – with the player's name replacing the word Mind – in a unique design to celebrate Mind and the EFL's new On Your Side partnership.
The EFL and Mind hope that, by raising the visibility of mental health problems in football, they can be game changers. They want fans to know that, whether you feel overloaded, overwhelmed or burnt out, Mind and the EFL are On Your Side.