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Rovers to keep matchday programme

13 June 2018

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Doncaster Rovers will continue to produce a matchday programme for the 2018/19 season, despite a change in EFL regulations meaning one is no longer required.

Rovers consulted with supporters when the change in rules was first proposed, with 80 per cent of those who voted in favour of keeping the product.

Media manager Luke Thornhill said: “Fans tell us that they view programmes as a key part of the matchday experience, and we intend to keep meeting that demand.

“We are looking at changes, based on feedback we’ve received, which can make it easier for us to produce while still providing an entertaining and informative read.”

One innovation from Rovers during the 2017/18 season was the launch of a programme aimed at young supporters, which is edited by a Junior Rovers member and handed out free by Donny Dog on matchdays.

Luke added: “We keep hearing that the next generation of fans are more interested in social media than programmes, but we’ve had some great feedback from young supporters about our Donny Kicks magazine.

“We invite a Junior Rovers member in to interview a first-team player for the feature interview and they become the editor for the issue. There are even stickers of players for fans - young and old - to collect.”


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