Club Doncaster staff are proud to support the #nonefortheroad campaign brought to you by South Yorkshire Safer Roads Partnership (SYSRP)
In the run up to Christmas, shoppers, football fans and party-goers will see the SYSRP anti-drink/drive digital ad vans touring the county to remind people of the dangers of drinking and driving.
The #nonefortheroad campaign will ask people to think about what they are putting at risk if they drive or ride after drinking or taking drugs.
Unlike Santa, the vans won’t be delivering presents - but the hope is that the message will be much more valuable to families and friends this Christmas.
Joanne Wehrle, SYSRP manager, said: “We know we say this every year but it is so important that our communities don’t become immune to the fact that drink and drug driving ruins lives.
“That’s why our Christmas digital ad vans will be driving around busy areas with a very simple but clear message – don’t drink and drive/ride.
“No one goes out with the intention of breaking the law, but any one of us could get caught out and the consequences could be fatal.
“The key is to plan your journey home, look out for your friends and if you’re driving, stick to soft drinks – even the smallest amount of alcohol or drugs can impair your judgement.”
The Christmas digital ad vans will be in Sheffield on Thursday 5 December, Doncaster and Sheffield on Saturday 7 December, Barnsley on Saturday 14 December and Rotherham on Saturday 21 December.
The campaign will also appear on pub screens, on social media and in football programmes during the busy festive period, including on the big screen at Doncaster Rovers vs MK Dons
Joanne added: “There is no safe limit for the amount of alcohol you can have before driving. There is also no way of knowing how long it will take for alcohol to be processed by your body. You could still be over the legal limit the following day, travelling to work, which is equally as dangerous.
“For example, if someone drinks 12 units, it can take them roughly 13 hours to fully sober up. Our message is, if you’re drinking – don’t drive. Have none for the road and don’t take any chances. Think about your family and your loved ones before you take a sip.
“After all, that one sip could spoil not just Christmas, but the rest of your life.”
As well as the risk of being involved in a collision, the consequences of drink driving include being banned from driving, getting points on your licence, an unlimited fine or prison. This will mean increased insurance costs, potential job loss and even restrictions on travel to other countries.
South Yorkshire Police’s operational support team will be out and about throughout December carrying out drink drive enforcement activity.
For more information about drink and drug driving visit www.sysrp.co.uk/drinkdriving - you can follow the campaign on social media using #nonefortheroad.