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LNER and Stoneacre extend partnerships

13 May 2019

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Rovers club partners LNER and Stoneacre have both renewed their shirt sponsorship on multi-year deals.

LNER have agreed to renew their front of shirt sponsorship across first team wear for two more years and as part of the agreement will continue to support the club’s DNA Card proposition, which sees users receive a 25% discount off advance train fares on the East Coast Line.

Long time partner of the club Stoneacre have renewed their existing agreement for three years and are adding further support to Club Doncaster through sponsorship of Doncaster RLFC.

Richard McFaul, senior brand partnerships manager at LNER, said: “The partnership we have with Doncaster Rovers and the wider Club Doncaster group is one built on innovation and creativity.

“We have enjoyed the increased brand awareness achieved through the front of shirt sponsorship but through the DNA card 25% discount off advance rail fares on the East Coast Line we have been able to add significant value to the Doncaster Rovers supporter experience.

“Through the extension of our partnership we are extremely excited to announce that the 25% discount will also continue to be available to DNA Card holders.”

By the end of the new agreement LNER will have been associated with the club for four years, while the relationship with Stoneacre will have reached an unparalleled 13 years.

Shaun Foweather, managing director of Stoneacre Motor Group, said: “Our support of Doncaster Rovers is, and has always been, about more than just commercial sponsorship.

“We have worked closely with the club for a number of years to push the Stoneacre brand, but also to work creatively to support each other in the various initiatives we are involved in throughout the town.

“This new agreement gives us the opportunity to look forward to a very bright future and we are extremely excited to extend our relationship with the club.”

To celebrate both partnership renewals, Rovers challenged both companies to get members of the first team playing squad and management to an away ground in a Rail vs Road Challenge.

Jon Warburton, head of commercial at Club Doncaster, said the challenge was just one example of how the club works with partners to raise their profile.

He added: “We had a great deal of fun working with LNER, Stoneacre and our first team management and playing staff to put on the Rail vs. Road challenge.

“It seemed a great way of launching the renewal of the two partnerships that were agreed in the same week and we hope the fans enjoy watching the final video.”

To find out who won watch the video above…


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