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Club News

Record sales for home shirt

8 November 2019

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The Doncaster Rovers 2019/20 home shirt is the fastest-selling replica kit to be sold from the Club Store. The famous red and white hoops, under the new Club Doncaster branding and the nod towards the 140 year anniversary of the club itself have proven a huge success with sales more than double that of the same timeframe in the previous season.

This season started with Elite Pro Sports announced as official supplier to Rovers and launched with a newly refurbished Club Store at the Keepmoat Stadium featuring a fresh new range of kit, training and technical wear and leisure clothing that has proven a refreshing update for supporters.
 
The Club Store now features a diverse range of gifts and homewares recently launched, which were previously unavailable to fans and include bedding and homeware, a baby and toddler range, footballs and equipment, junior leisure items and a luggage and bags range.
 
Buying online has never been easier, with a great user experience to site visitors at https://www.eliteprosports.co.uk/shop/doncaster-rovers with the full Rovers range available.
 
Lee Jenkinson, chief executive at Elite Pro Sports, said: "We’ve been proud to be part of such a significant year in Doncaster Rovers' history and it’s really pleasing to see the level of replica shirt sales in such a short space of time. It’s the first year of our long-term partnership with the club and the sales that have been achieved so far both in store and online have been really positive.

"Our approach to retail is to continuously freshen up the ranges to offer fans a wide and varied range of products throughout the season and judging by fan feedback, this has already been really well received. With plenty more new and exciting products lined up for the rest of the year, it looks like it will be a record year from a retail perspective for the Rovers”


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