The EFL and Utilita have announced a new four-year deal that will see the energy supplier become the official title sponsor of the Kids and Girls Cup competitions.
The new partnership, which will be in place until the conclusion of the 2022/23 season, will see the community competitions renamed as the Utilita Kids Cup and Utilita Girls Cup respectively.
Over 22,000 schoolchildren take part in the competitions each year, with the aim of representing their local EFL Club, as they battle for the opportunity to play at Wembley Stadium. The Girls Cup Final takes place before the Leasing.com Trophy Final and the Kids Cup Finals during the Sky Bet Play-Off Finals weekend.
In the run up to these finals, Rovers and the Club Doncaster Foundation - alongside other EFL clubs and club community organisations (CCOs) - deliver local and regional stages of the competitions.
Last season, DDTV reporter Ethan covered the EFL Kids cup which was held at the Club Doncaster Sports Park and Keepmoat Stadium. Click here to watch.
By encouraging young people to participate and develop a love of sport, the Clubs and CCOs are helping to deliver the EFL Trust’s overall vision to create stronger, healthier, more active communities, whilst also supporting Sport England’s ambition of creating an active nation by focusing on the benefits sport can bring to people and society.
Find out more about the Kids Cup, Girls Cup and the work of the Club Doncaster Foundation by heading to www.clubdoncasterfoundation.co.uk