Diamond partner LNER have once again donated the front of third shirt sponsorship to CALM and the shirt has been designed in greyscale to highlight the charity’s message that mental health struggles aren’t always visible.
The kit launch included Doncaster musicians Charlotte Hannah, Richard and Ross from Bang, Bang Romeo, Sean from Calico Ghost Town, and David "Bo" Ramsay, all of whom have been working to raise awareness about mental health over the past year following the sad passing of young, local guitarist James Miller who lost his life to suicide during the COVID-19 pandemic.
As well as a popular and talented musician, James was also the grandson of former Rovers player David “Dusty” Miller who joined the club from Derby County in January 1948 and made his debut away at West Ham United later that month. The defence-minded midfielder went on to make 147 appearances for the club.
Over the next eight weeks, the club will be hearing from everyone involved in the kit launch as they share their stories of mental health as well as hearing from senior players Tommy Rowe and Ben Close along with the club’s ambassador for mental performance James Coppinger.
The mental health struggles aren’t always visible campaign aims to keep the conversation about mental health going and will be encouraging supporters and people across Doncaster to speak up, look twice, and ask twice.
The shirt is available to buy online now and will be available to purchase in the Club Store on Saturday. Adult sizes are priced at £45, junior shirts are £35. £5 from every sale will be donated to CALM.