Ben Close joined Tommy Rowe, James Coppinger and local musicians to take part in the launch of Rovers third kit in associations with mental health charity CALM.
The blackout design means that the detail on the front of the shirt is difficult to see which highlights the message that mental health struggles aren't always visible.
Speaking on the day of the launch, Close said: “It’s extremely important that we keep talking about mental health.
“I think the more people that talk, the easier it gets for people who are struggling to find the confidence to speak up.”
Rovers have been reminding everyone to ask twice, when checking in on a friend and Close reiterated that reaching out if you’re struggling is the first step to getting better.
He added: “If you’re struggling, open up to someone you love and trust. The sooner you talk to someone, the sooner it will get better.
“No one will think of anything less of you and everyone will look to support you.
“If you find it difficult to open up to people you know, charities like CALM are always there if you need them.”
£5 from every third shirt sold will be donated to CALM. You can purchase the shirt online now.