LNER have once again donated the 2021/22 front of third shirt sponsorship to CALM to raise awareness of mental health struggles.
This is the fifth time the club’s main sponsor have made this incredible gesture and there have been some truly memorable kits created in past seasons including a multi-coloured triangle kit designed by a young fan in 2018/19 and the iconic gold James Coppinger tribute kit last campaign.
For 2021/22, Rovers have once again collaborated with CALM, LNER and Elite Pro Sports while also enlisting the help of Doncaster musicians in order to produce a third kit which has an important message: mental health struggles aren't always visible.
The shirt, which will be launched on Friday November 19, aims to raise awareness of mental health and reminds all of us that it’s important to speak up when times are tough.
Last year, the Doncaster music scene lost one of their own when guitarist, and grandson of former Rovers player Dave Miller, James Miller took his own life. Musicians from across Doncaster came together to put on the DN ONE live concert to honour James and raise awareness of the mental health struggles that so many of us face.
James’ story is one that is all too often repeated across the borough and the country with CALM reporting that 125 lives are lost to suicide in the UK every week.
Any one life lost to suicide is one life too many and this winter, Rovers have joined with members of James’ band Calico Ghost Town, along with Bang, Bang Romeo, Charlotte Hannah, and David Bo Ramsey (founder of the Doncaster songwriters and musicians’ guild) to shine the spotlight on mental health struggles with the release of the 2021/22 CALM third kit.
If you are finding things tough, you can reach out to CALM by visiting their website: thecalmzone.net. Or you can access their free, confidential and anonymous support by calling 0800 58 58 58