Chief commercial officer Jon Warburton has hailed the support of the club's partners ahead of the new campaign.
Despite the setback of relegation to Sky Bet League Two, the number of commercial partners aligning themselves with the club continues to grow, while some existing partnerships have been expanded.
"The 100Club is something we have been building for the last four or five years and up until the end of last season we got up to around 75 partners," Warburton said.
"Relegation is never a nice thing and there is always that fear you will lose one or two.
"We're genuinely not seeing that. If anything, the support that we've got, our partners have almost doubled down.
"They've really shown us the support they have for us.
"It's been fantastic - overwhelming at times. It inspires everyone at the club working on these partnerships to really push forward.
"We're really pleased with how things are going."
Long time supporters of the Rovers Academy Red Viking Rail extended their contribution to the club by signing up for the sponsorship of the West Stand at the Eco-Power Stadium, which will be known as the James Coppinger West Stand.
Existing stand sponsors Polypipe, Solutions 4 Cleaning and SMTXtra USA have all recommitted their support.
While Eco-Power Group have taken on the stadium naming rights and front of shirt sponsorship within the last year, previous sponsors Keepmoat and LNER continue to support the club.
The launch of the Charity 100 scheme has been carried out in association with Keepmoat while LNER have agreed an exciting sponsorship package that will be announced in due course.
Commercial activity provides funds for the football arm of the club, with the majority of proceeds directed towards the first team.
Warburton said: "Anywhere we can find money to pull into this club, it is massively important.
"Whether it's the Supporters' Club and the donations they make every year or a major partner, every bit makes a difference.
"When you work for the football club and you know what you're doing makes a difference to what you see on the pitch and how the club runs in general, it means a lot."