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Club News

Rovers win Family Excellence Gold Award

23 May 2024

Club News

Rovers win Family Excellence Gold Award

23 May 2024

Our commitment to fan engagement and delivering an unforgettable experience for young supporters have been recognised with the Family Excellence Gold Award.

Rovers are one of only four clubs to have received the Gold Award in each year since the categorisation was created in order to recognise those that offer the very best experience for families attending matches.

The award reaffirms our long-standing status among the elite of clubs in the EFL that offer an exceptional family experience on matchdays, as well as the commitment to In Rovers We Trust - our long-standing programme of supporter engagement.

Only 13 clubs have received the Gold Award for the 2023/24 season, with independent assessors highlighting of Rovers ‘just how deeply family engagement is embedded in the culture of the club.’

Marketing manager Mark Hughesman said: “It’s such a proud achievement for everyone at the club. We work exceptionally hard on delivering a memorable experience for families and new young supporters on matchdays so we are really pleased to have received the award yet again along with excellent feedback.

“We put families at the heart of what we do and we are constantly striving for better so we will look to improve again next season.”

The report summary read: “From the very first point of contact, detail goes way beyond expectations, leading to reassured, confident and excited family visitors. 

“The club’s family-friendly ethos is embodied by Donny Dog whose home is a well-designed match day destination for kids and whose personality ensures that his progress around the pitch pre-game is held up by hundreds of youngsters keen to meet him.

“Other high points, such as the quality of the in-stadia experience –superbly activated – and the refreshments inside the stadium, underline the readiness of the club to offer much more than a game of football.”

Chief commercial officer Shaun Lockwood said "The Family Excellence Gold award is something we strive to achieve each year. The commitment to ensuring the family experience is one of the very best in the country ensures we give ourselves best chance of creating future Doncaster Rovers fans for life.

“To be one of only four clubs to have achieved the Gold Award since it was created shows how difficult it is to meet those high standards year on year. A huge thank you to all the staff who work tirelessly behind the scenes to make these achievements possible.

“Once again, this shows the legacy of In Rovers We Trust and the high value the club places on the feedback and experience of our supporters.”

The EFL’s Family Excellence Scheme assesses the experience clubs provide for match-going families through the use of family matchday assessors, covering a range of touchpoints across ticket purchase, matchday activations and experience, accessibility, facilities and family communications.

EFL chief executive Trevor Birch said: “Attendances across the EFL are at a modern day high and it’s really encouraging to see more than one million junior supporters attend an EFL match for the third season in a row, highlighting the great work being done by EFL clubs to encourage young people through the turnstiles.”

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